How conservation groups joined up
September 29, 2026

By Chuck Berry
For The Brookings Beacon
This year is the 90th Anniversary of the founding of the National Wildlife Federation, which has been called "The Guardian of the Wild." It is one of the nation's oldest conservation originations, along with the Issac Walton League and National Audubon Society. I've been a member of the Federation for 60 of those years. South Dakota has played a role in the Federationís history on several occasions as the landscape of conservation advocacy has changed.
Recall my writing about how sales of the Federal duck stamp funded National Wildlife Refuges that were the idea of SD Senator Peter Norbeck in 1929. We met Jay "Ding" Darling, who hunted and fished southeastern South Dakota, and got kicked out of Yankton College for mischievous behavior, but ended up in Washington as the head of the Bureau of Biological Survey, a forerunner of the U. S. Fish and Wildlife Service. Darling and Norbeck got duck stamps approved.
Well, Darling had another good idea in the 1930s. Wildlife and fish populations had been wrecked by habitat loss and over-harvest. From his desk in Washington, he saw public groups coming to DC to demand conservation. They came as sportsmen's clubs, 4H clubs, soil and water conservation organizations, garden clubs, foresters, and scientists. They all wanted to stop the destruction of natural resources.
Darling said these voters needed one voice if they were to get political attention. His solution was a federation of these clubs. He said in 1935 "Wildlife interests remind me of an unorganized army, beaten in every battle, zealous and brave but unable to combat the trained legions that are organized to get what they want." The National Wildlife Federation was born.
The state affiliate in South Dakota, the South Dakota Wildlife Federation , was founded in 1945. Here's the story: WWII soldiers came home to find that non-resident hunters had leased the duck marshes. The locals banded together and pressured the state legislature to ban all non-resident waterfowl hunting. The ban stayed in place until 1957 when Senator Francis Case made a "dams for ducks deal." Senator Case wanted Missouri River dams, but his colleagues said that he would not get their vote unless South Dakota allowed non resident hunting for waterfowl. In the State's legislative session (known as the "Goose Bill Session") a bill was passed to allow permits for non-residents. In return, South Dakota received federal funds for the dams that created lakes Oahe, Francis Case, Lewis and Clark, and Sharp.
South Dakota is mentioned a couple of times in the history of the NWF. First, in the 1940's the locals persuaded the SD Legislature to dedicate nonresident hunting fees for habitat acquisition. The State purchased some small acreages to be used as public shooting grounds, and the shooting ground program really took off with fees from nonresident pheasant hunters. These days, nonresidents and residents purchase a $25 Habitat Stamp to fund land acquisition and public access.
South Dakota got national recognition for establishing a youth Conservation Camp in 1963, and it is still going strong. Some 5,000 teenage boys and girls have learned about the wild world at this week-long Black Hills camping adventure. Many of the graduates became leaders in the South Dakota conservation movement. The Brookings Wildlife Federation funds camper fees for local youth.
In 1974, the South Dakota conservationists worked with the NWF to donate 1,100 acres for a bald eagle refuge around Ft Randall Dam where bald eagles could hang-out and fish all winter in the open water downstream from the dam.. If you drank a slurpy in the 1970s, you helped recover eagle populations. The 7-Eleven Food Stores and the NWF worked out a deal to share proceeds from the sale of endangered species drinking cups. We now know the eagle hang-out as the Karl E. Mundt National Wildlife Refuge. Mundt, our SD Senator introduced the original Endangered Species Act in 1966. The crusade to save the American Eagle attracted people to the NWF who had never hunted or fished.
Today, the NWF has two kinds of members; affiliates and associates. Affiliates are members of a group like the Brookings Wildlife Federation, and associates are those who have an individual membership. The Federationís magazine, National Wildlife, is a key publication, but its youth publications (e.g., Ranger Rick, Your Big Backyard) have taken the NWF from a conservation organization made up of sportsmen's clubs to an environmental education organization. The Brookings Wildlife Federation has donated subscriptions of NWF educational materials to local schools.
Most of the 3,500 South Dakota members probably think of hunting and fishing first, but also support the mission (with Legislative lobby efforts) to represent the interest of all South Dakotans in wildlife conservation and outdoor recreation. The local Brookings Wildlife Federation has about 150 members and has been a service organization in town since 1980 (BWF, Box 104, 57006).
The NWF has been involved in almost every environmental issue ñ back in the 1960's and 70's they pushed for passage of the National Environmental Policy Act, which for the first time stated a policy about our environment. It is worth quoting even though we all realize that ìthe devil is in the details.î The purpose of the Act was to: ìdeclare a National policy which would encourage a productive and enjoyable harmony between man and his environment; to promote efforts that will prevent or eliminate damage to the environment and biosphere and stimulate health and welfare of man; to enrich the understanding of the ecological systems and natural resources important to the nation.
I was idealistic in my early days as a NWF member. I didn't realize the push-back that would come as we tried to follow the National Environmental Policy.
But I stick by the cliche that I once heard about the NWFO ... "It is not blindly against progress, but it is against blind progress."
Yes, I've heard criticisms that these environmental advocacy groups keep their members by keeping them worried about the environment.
As a scientist, I say that the NWF tells an accurate story. In fact, a nonprofit evaluation group says "Overall, we rate the organization High for factual reporting, as its content is based on scientific research, transparent sourcing, and established environmental data, though presented from an advocacy perspective rather than neutral reporting." (https://mediabiasfactcheck.com/national-wildlife-federation-bias-and-credibility/).
About Ranger Rick, the NWF's youth spokesperson – he is a cartoon raccoon hero who protects his animal friends as he sings to us:
Keep our streams and rivers clean
Keep our forests fresh and green
We’ll be happier, So will you,
These are all your playgrounds, too.

By Chuck Berry
For The Brookings Beacon
